The SMU Master’s in Creative Technology (MACT) is an elite sandbox for digital entrepreneurs and visionary creators who refuse to choose between high-level artistry and deep-stack technical mastery. We don’t just teach you to use tools; we empower you to build the ones that don't exist yet. Learners in this high-velocity incubator connect human intuition, machine intelligence, and mastering the workflows that define the next decade of innovation:
Generative Intelligence & AI
Move beyond the prompt to architect autonomous creative systems.
Interactive Architecture
Prototype the future of UI/UX and Human-Computer Interaction (HCI).
Creative Solutioning
Harness disruption as the primary medium for artistic expression.
Here Is What Our Graduates Are Saying
Apprentice with AI leaders, artists, and tech researchers to accelerate without hallucinations.
In an era where experiences are the new currency, the competitive advantage doesn't belong to those who understand the technology; it belongs to those who can make the technology feel human. That's what you'll learn to do here. The experiences you build are yours. The prototype you launch is yours. The category you create is yours.
Ira Greenberg engineered the MACT program to bridge the gap between technical mastery and creative intuition. As an AI founder, author, and developer, Ira has spent two decades at the intersection of code and canvas, preparing the next generation of digital entrepreneurs to lead where others merely execute
“The MACT program isn't about learning tools; it's about mastering the ethos of innovation. We position our students as the architects of emerging technology, giving them a competitive head start that the traditional workforce simply cannot match. Our graduates don't just join companies — they redefine how those companies win.”
A pioneer in the field, Ira authored the definitive text on the Processing programming language and continues to set the standard for creative coding. With a pedigree from Cornell and the University of Pennsylvania, he combines Ivy League rigor with the agility of a tech founder.
Southern Methodist University (SMU) is accredited by the Southern Association of Colleges and Schools Commission on Colleges. Founded in 1969, the Meadows School of the Arts prepares students to become visionary artists, scholars, and creative professionals, offering innovative programs like the Master’s in Creative Technology.
Get program details, curriculum highlights, and admissions information to see if the MACT program aligns with your goals.
Questions? Call 469-619-9940
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